Guarantees and returns are crucial to your ecommerce business because it helps build trust and loyalty among your customers. With an easy to accomplish Return Policy and a Money Back Guarantee in place, you’re eliminating last-second hesitation and sense of risk that may abort the sale, while letting customers know that you got their back. Implementing a return policy and money back guarantee also shows that you’re confident in your products, which leads to consumer confidence in your brand. Companies who have adopted a no-questions-asked return policy have experienced tremendous growth in such a short amount of time. Zappos is the perfect example of a company that offers a no-frills return policy that puts the customer first, that’s why millions of people are loyal to them.